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Sigma Leadership Speaker

Deviate From the Norm

Amanda Lui

Business Development Trends

Senior Business Planner for Xbox Live Marketing at Microsoft

Amanda currently serves as a Senior Business Planner for Xbox Live Marketing at Microsoft. She has been part of the Xbox Game Pass Content Planning, where she identifies optimal Xbox Game Pass marketing, monetization, and engagement programs to maximize value for partners. Previously she has served as a Strategy Associate at Nordstrom and a Consultant at Deloitte. She graduated from the University of Washington in 2012 with a finance-focused business degree.